Because if you think the "natural rate of interest," in the sense of the credit-market rate that brings aggregate expenditure to a desired level in some real-world economic situation, should be the time-substitution rate that would exist in a model that somehow corresponds to that situation, when the two are in fact unrelated -- well then, you are going to end up with a lot of irrelevant and misleading intuitions about what that rate should be.
In general, I do think the secular stagnation conversation is a real step forward. So it's a bit frustrating, in this context, to see Krugman speculating about the "natural rate" in terms of a Samuelson-consumption loan model, without realizing that the "interest rate" in that model is the intertemporal substitution rate, and has nothing to do with the Wicksellian natural rate. This was the exact confusion introduced by Hayek, which Sraffa tore to pieces in his review, and which Keynes went to great efforts to avoid in General Theory. It would be one thing if Krugman said, "OK, in this case Hayek was right and Keynes was wrong." But in fact, I am sure, he has no idea that he is just reinventing the anti-Keynesian position in the debates of 75 years ago.
The Wicksellian natural rate is the credit-market rate that, in current conditions, would bring aggregate expenditure to the level desired by whoever is setting monetary policy. Whether or not there is a level of expenditure that we can reliably associate with "full employment" or "potential output" is a question for another day. The important point for now is "in current conditions." The level of interest-sensitive expenditure that will bring GDP to the level desired by policymakers depends on everything else that affects desired expenditure -- the government fiscal position, the distribution of income, trade propensities -- and, importantly, the current level of income itself. Once the positive feedback between income and expenditure has been allowed to take hold, it will take a larger change in the interest rate to return the economy to its former position than it would have taken to keep it there in the first place.
There's no harm in the term "natural rate of interest" if you understand it to mean "the credit market interest rate that policymakers should target to get the economy to the state they think it should be in, from the state it in now."And in fact, that is how working central bankers do understand it. But if you understand "natural rate" to refer to some fundamental parameter of the economy, you will end up hopelessly confused. It is nonsense to say that "We need more government spending because the natural rate is low," or "we have high unemployment because the natural rate is low." If G were bigger, or if unemployment weren't high, there would be a different natural rate. But when you don't distinguish between the credit-market rate and time-substitution rate, this confusion is unavoidable.
Keynes understood clearly that it makes no sense to speak of the "natural rate of interest" as a fundamental characteristic of an economy, independent of the current state of aggregate demand:
In my Treatise on Money I defined what purported to be a unique rate of interest, which I called the natural rate of interest — namely, the rate of interest which, in the terminology of my Treatise, preserved equality between the rate of saving (as there defined) and the rate of investment. I believed this to be a development and clarification of Wicksell’s “natural rate of interest”, which was, according to him, the rate which would preserve the stability if some, not quite clearly specified, price-level.
I had, however, overlooked the fact that in any given society there is, on this definition, a different natural rate of interest for each hypothetical level of employment. And, similarly, for every rate of interest there is a level of employment for which that rate is the “natural” rate, in the sense that the system will be in equilibrium with that rate of interest and that level of employment. Thus it was a mistake to speak of the natural rate of interest or to suggest that the above definition would yield a unique value for the rate of interest irrespective of the level of employment. I had not then understood that, in certain conditions, the system could be in equilibrium with less than full employment.
I am now no longer of the opinion that the concept of a “natural” rate of interest, which previously seemed to me a most promising idea, has anything very useful or significant to contribute to our analysis. It is merely the rate of interest which will preserve the status quo; and, in general, we have no predominant interest in the status quo as such.
EDIT: In response to Nick Edmonds in comments, I've tried to restate the argument of these posts in simpler and hopefully clearer terms:
Step 1 is to recognize that in a model like Samuelson's, "interest rate" just means any contract that allows you to make a payment today and receive a flow of income in the future. It would be the exact same model, capturing the exact same features of the economy, if we wrote "profit rate" or "house price-to-rent ratio" instead of "interest rate." Any valid intuition the model gives us, applies to ALL asset yields, not just to the the credit-instrument yields that we call "interest rates" in every day life.
Step 2 is to think about the other factors that enter into real-world asset yields, besides the intertemporal exchange rate Samuelson is interested in -- risk, liquidity, carrying costs and depreciation, and expected capital gains. Since all real-world asset yields incorporate at least one of these factors, none correspond exactly to Samuelson's intertemporal interest rate.
Step 3 is to realize that not only are credit-instrument yields not exactly the Samuelson "interest rate," they aren't even approximately it. The great majority of credit market transactions we see in real economies are not exchanges of present income for future income, but exchanges of two different claims on future income. So the intertemporal interest rate enters on both sides and cancels out.
At that point, we have established that the "interest rate" the monetary authority is targeting is not the "interest rate" Samuelson is writing about.
Step 4 is then to ask, what does it mean to say that some particular credit-market interest rate is the "natural" one? That is where the dependence on fiscal policy, income distribution, etc. come in. But those factors are not part of the argument for why the credit-market rate is not even approximately the intertemporal rate.